Live-Tweeting an Event? Here’s How To Do It Right.
We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events in Chicago and Seattle!) Recently, I created a best practices sheet for employees...
View ArticleA Twitter Story of Our Chicago Marketing Event
We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz, radio host, entrepreneur and author Faith Murphy, Director of...
View ArticleSo You Led Someone To Your Website. Now What?
Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re a small business, ultimately they exist to lead someone to buy your products or...
View ArticleFrom Dead Leads to Lifeless Employees: Small Business Horror Stories!
Halloween is on the horizon, so let’s talk horror stories and how to avoid them! AllDayPA created this fun infographic on nightmare business practices. Click through the infographic to read an enlarged...
View ArticleOur 12 Favorite Small Business Motivational Quotes for 2016
We’re big fans of #MondayMotivation around here. If you go to our various Dex Media social platforms (Facebook and Twitter, for example), you’ll notice nearly every Monday we post a quote. I mean, who...
View ArticleThe Importance of Saying Thank You
Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was the old-school kind of thank you, on heavy stock paper and in an envelope. It made me smile — and got...
View ArticleAre E-Newsletters Over?
Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email...
View ArticleHow Plumbers Are Rocking Social Media
Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s not as visual. But as it turns out, plumbers are a creative bunch. So here we’re spotlighting how plumbers use...
View ArticleWhy Physicians Need to Go Online to Market Their Practice
In some ways, online marketing and doctoring professions seem at odds. Physicians deal with private information, and online marketing is all about being very public. But while physicians need to be...
View ArticleMaking the Most of Hashtags on Instagram
Hashtags walk a fine line between being helpful and being annoying. On top of that, they’re not as helpful on some social platforms as others. But one place where you shouldn’t fear them: Instagram....
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